Anthropologie Yorkville Opens!
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Loading ...Cynthia Cheng
Anthropologie, which opened its first Canadian store in Toronto earlier this year, has opened a second one right in the heart of Yorkville. The store, which opened on Friday at 80 Yorkville Avenue, is approximately 12,000 square feet and consists of two floors, both with clothing and home decor. Known for ecletic, “boho chic” (semi-artsy/hippie) style, the Philadelphia based Anthropologie is a sister store to Urban Outfitters, which currently has a store on Yonge and Dundas. Unlike Urban Outfitters, which carries both men’s and women’s clothing, Anthropologie sells women’s lines only.
Though the Yorkville store seems a little smaller than some of its US locations (especially the one at Rockefeller Center in Manhattan), the selection is very similar. They even have Joe’s Jeans’ Provocoteur cut, which with a 31″ inseam, is cut shorter for the shorter figure. This cut is hard to find in the GTA. The only other store I can think of which carries it is in York Region (even Over the Rainbow, the well-known Yorkville denim store does not have it). The Yorkville store is bigger than the Don Mills location, which is approximately 7,000 square feet.
Its location on Yorkville Avenue is the right fit, I think. Anthropologie’s “boho chic” philosophy would probably look a little out of place were it a couple of blocks south on Bloor Street – Bloor Street just doesn’t have that kind of vibe – the old historic “hippie” area was just north of Bloor, where the current store is located. In addition, while Anthropologie is pretty much a ”mainstream” store, its styles of flowy dresses and tops look like misfits in an area full of stores like Coach, Prada, Banana Republic and Chanel. In any case, there aren’t any storefronts on Bloor big enough to house Anthropologie, which requires a lot of space.
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I suggest interviewing some of the hip staff hired for these two stores. Their backgrounds will be fascinating, I’m sure. I know of one young woman on staff who used to own a well-known bead store in Toronto that closed just a few months ago and is now using her considerable knowledge, skills and talents in a different capacity. As an Internet radio interviewer and author, I’m always fascinated with the winding road people take to get to where they are…